ICON Health & Fitness with Net.Commerce

By:  Bleddyn Williams
Title:  AS/400 Internet Specialist
Date:  11/11/1998 - 08:00 PM (UCT)
URL:  HTTP://www.proform.com

ICON Health & Fitness, Inc. is an IBM e-business success story. As the world's largest manufacturer and marketer of home fitness equipment, ICON required an electronic commerce solution that would be scalable and powerful enough to handle multiple brand-based web sites. ICON's M.I.S. department was impressed with the stability and efficiency of the IBM AS400 which hosts ICON's direct marketing software, and decided that the AS400e would be the ideal internet server for their needs.

Protected by an IBM firewall, ICON's ProForm, HealthRider, Weider, Jumpking and Weslo brand web sites reside on an AS400e secure server. These sites feature an online catalog, random fitness tips and an interactive online fitness quiz all programmed in IBM's Net.Data CGI environment. As of November 1, 1998, www.proform.com has been using IBM's Net.Commerce software to dynamically display ProForm's latest line of home fitness equipment. The Net.Commerce software has proven to be very flexible. Through the net.data programming environment, ICON's staff has been able to add custom features such as payment plans, federal truth-in-lending disclosures, and warranties which all dynamically adjust to reflect the price of each product.

ICON uses the financial and distribution software modules developed by Assist Cornerstone Technologies, an IBM Business Partner for more than 10 years. Assist has created a dynamic connection from Net.Commerce into ICON's AS/400 back office system. This interface eliminates the need for any batch order posting processes by ICON and is being further developed to allow ICON customers real-time access to inventory and order history while ordering products. Assist provides a complete integrated e-commerce solution for catalogers and direct marketers.

The webmaster at ICON is a member of IGNITe 400, an independent support organization for IBM AS400 e-business professionals. "The IGNITe 400 website has been a wonderful resource," said ICON webmaster, Sterling Okura. "The founders and members of this organization have consistently been quicker than any other source when responding to our technical questions."

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This page last updated on: Sun Jun 27 20:55:29 1999